V-Soft's Corporate Headquarters

101 Bullitt Lane, Suite #205
Louisville, KY 40222

TOLL FREE: 844.425.8425
FAX: 502.412.5869

Denver, Colorado

6400 South Fiddlers Green Circle Suite #1150
Greenwood Village, CO 80111

TOLL FREE: 844.425.8425

Chicago, Illinois

311 South Wacker Dr. Suite #1710, Chicago, IL 60606

TOLL FREE: 844.425.8425

Madison, Wisconsin

8401 Greenway Boulevard Suite #100
Middleton, WI 53562

TOLL FREE: 844.425.8425

Atlanta, Georgia

1255 Peachtree Parkway Suite #4201
Cumming, GA 30041

TOLL FREE: 844.425.8425

Cincinnati, Ohio

Spectrum Office Tower 11260
Chester Road Suite 350
Cincinnati, OH 45246

Phone: 513.771.0050

Raritan, New Jersey

216 Route 206 Suite 22 Hillsborough Raritan, NJ 08844

Phone: 513.771.0050

Toronto, Canada

1 St. Clair Ave W Suite #902, Toronto, Ontario, M4V 1K6

Phone: 416.663.0900

Hyderabad, India

Incor 9, 3rd Floor, Kavuri Hills
Madhapur, Hyderabad – 500033 India

PHONE: 040-48482789

Bangalore, India

3rd Stage Behind Hotel Leela Palace
Kodihalli, Bangalore - 560008 India

How Media and Entertainment Leaders are Solving Cloud Challenges With AWS

AWS Solutions for Media and Entertainment Industry

The media industry is impacted by the massive consumption of data through multiple devices. This necessitated the media and entertainment industry to restrategize content creation, publishing, storage, distribution and consumption. This is what led the industry to look to cloud solutions. AWS media solutions provide a complete ecosystem from creation to consumption, while driving better user viewing experiences.  

How AWS Solves Challenges of the Media and Entertainment Industry

On-Demand and Live Streaming on the Cloud

The drastic rise in consuming content on multiple devices has increased substantially in the last few years. This trend has forced entertainment giants  to create more personalized and consistent experiences across multiple channels and devices. This necessitated the media and entertainment industry to look for a dynamic model like Over the Top (OTT). Moreover the cost involved in making content (audio or video) from development to broadcasting is expensive. 

AWS  has been used by media giants to speed up and reduce costs of this process. AWS comes with a full suit of flexible and secure cloud-based media solutions that improves the entire media operations right from content production to consumption- be it on-demand or live streaming. While ensuring the right content is served to the right users leading to greater customer satisfaction.

AWS' computing capabilities provide an ecosystem that is completely automated for rendering and editing video content over the cloud. The platform can handle and secure live streams through services such as Elemental MediaLive, Elemental MediaPackage and CloudFront. AWS Thinkbox is is a robust project management tool  for content publishers that provides complete operational control.

Predict What Audiences Want: Analytics and Trends

ServiceNow Performance Analytics for Improved Project Management

With the increase of digital and social channels comes a robust environment for advertisers. To survive, the entertainment industry needs to rethink how to keep audiences' attention and engage their audiences.

AWS comes with built-in Machine Learning (ML) service to study audience behavior and develop a behavioral map. With SageMaker, AWS can build, train, and deploy their ML model based on user requirements and goals.

With Amazon Kinesis Data Analytics, organizations can analyze data in real-time and gain useful insights. This info can be used to study audience trends recommend tailored content. This technology can improve user experience, optimize supply chains, deliver value, and monetize the content better.

Robust Security

Tom Sanderstone about AWS Security

A cyber attack on Sony Pictures Entertainment in 2011 is considered to be one of the worst cyber attacks in the industry.  This security breach cost Sony close to $100 million and  put them in legal trouble. Because of this incident, the entire industry has started to take cyber security more seriously.  AWS provides full stack cloud security to ensure data is secure while conducting live streaming or during video-on-demand. AWS also encrypts all traffic on AWS global and regional networks between AWS secured facilities.

AWS comes with a proactive approach in inspecting and tracking all cloud deployments for any vulnerabilities. If any anomalous actions are detected in systems or services, a warning is sent out immediately. The AWS Trusted Advisor tool assists companies with real-time guidance and industry proven practices to stay secure.
The Definitive Guide for AWS Cloud Migration

Topics: Amazon AWS, AWS Cloud, AWS, Media and Entertainment Industry

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