V-Soft's Corporate Headquarters

101 Bullitt Lane, Suite #205
Louisville, KY 40222

TOLL FREE: 844.425.8425
FAX: 502.412.5869

Denver, Colorado

6400 South Fiddlers Green Circle Suite #1150
Greenwood Village, CO 80111

TOLL FREE: 844.425.8425

Chicago, Illinois

5215 Old Orchard Road Suite #950
Skokie, IL 60077

TOLL FREE: 844.425.8425

Madison, Wisconsin

8401 Greenway Boulevard Suite #100
Middleton, WI 53562

TOLL FREE: 844.425.8425

Harrisburg, Pennsylvania

4813 Jonestown Road Suite #103
Harrisburg, PA 17109

TOLL FREE: 844.425.8425

Atlanta, Georgia

1255 Peachtree Parkway Suite #4201
Cumming, GA 30041

TOLL FREE: 844.425.8425

Cincinnati, Ohio

Spectrum Office Tower 11260
Chester Road Suite 350
Cincinnati, OH 45246

Phone: 513.771.0050

Raritan, New Jersey

216 Route 206 Suite 22 Hillsborough Raritan, NJ 08844

Phone: 513.771.0050

Toronto, Canada

1 St. Clair Ave W Suite #902, Toronto, Ontario, M4V 1K6

Phone: 416.663.0900

Hyderabad, India

Incor 9, 3rd Floor, Kavuri Hills
Madhapur, Hyderabad – 500033 India

PHONE: 040-48482789

Bangalore, India

3rd Stage Behind Hotel Leela Palace
Kodihalli, Bangalore - 560008 India

How Media and Entertainment Leaders are Solving Cloud Challenges With AWS

AWS Solutions for Media and Entertainment Industry

The media industry digital disruption is impacted by the massive consumption of data through multiple devices. This necessitated the media and entertainment industry to restrategize models for content creation, publishing, storage, distribution and consumption. This is what led the media and entertainment industry to look to cloud solutions. AWS media solutions provide a complete ecosystem from creation to consumption, while driving better user viewing experiences.  

How AWS Solves the Challenges of the Media and Entertainment Industry

Creation to Consumption All Over Cloud: On-Demand and Live Streaming

The drastic rise in consuming content on multiple devices has increased beyond  a lot in the last few years. This trend has made entertainment giants create more personalized and consistent experiences across multi-channels and multi-devices. This necessitated media and entertainment industry to look for a dynamic model such as the Over the Top (OTT) model. The entertainment industry is innovating their models to match their customer requirements. Moreover the cost involved in making content (audio, video or text) from development to broadcasting is very costly.

AWS  has been used by media giants to speed up this process. AWS comes with a full suit of flexible and secure cloud-based media solutions that improves the entire media operations right from content production to consumption- be it on-demand or live streaming. While ensuring the right content is served to the right users on any device, leading to greater customer satisfaction.

AWS flexible architecture has great computing capabilities to provide the entertainment industry an ecosystem that is completely automated for rendering and editing video content over the cloud. To handle and secure live streams through a combination of services such as Elemental MediaLive, Elemental MediaPackage and CloudFront. The service AWS Thinkbox is great for media content publishers. Thinkbox is a robust project management tool that provides complete operational control and transparency over the entire process.

Know What Your Audience Needs In Advance: Analytics and Trends

ServiceNow Performance Analytics for Improved Project Management

With the increase of digital and social channels, the Entertainment industry has introduced a robust environment for advertisers. To survive, the Entertainment industry needs to rethink how to keep audience attention and engage their audiences.

AWS comes with built-in Machine Learning (ML) service to study audience behavior and develop a behavioral map. With SageMaker, AWS can build, train, and deploy their ML model based on user requirements and goals.

With Amazon Kinesis Data Analytics, organizations can analyze the data in real-time and gain useful insights. This info can be used to study audience trends and based on this information can recommend content tailored to the audience. This technology can improve user experience, optimize supply chains, deliver value, and monetize the content better.

Robust Security

Tom Sanderstone about AWS Security

A cyber attack on Sony Pictures Entertainment in 2011 is considered to be one of the worst cyber attacks in the industry.  This security breach cost Sony close to $100 million and  put them in legal trouble after losing employee data. Sony paid $8 million to its employees. Because of this incident, the entire industry has started to take cyber security more seriously.  AWS provides full stack cloud security to ensure data is secure while conducting live streaming or during video-on-demand. AWS also encrypts all traffic on AWS global and regional networks between AWS secured facilities.

AWS comes with a proactive approach in inspecting and tracking all cloud deployments for any vulnerabilities. If any anomalous actions are detected in systems or services, a warning is sent out immediately. The AWS Trusted Advisor tool assists companies with real-time guidance and industry proven practices to stay secure.
The Definitive Guide for AWS Cloud Migration

Topics: Amazon AWS, AWS Cloud, AWS, Media and Entertainment Industry

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