The media industry digital disruption is impacted by the massive consumption of data through multiple devices. This necessitated the media and entertainment industry to restrategize models for content creation, publishing, storage, distribution and consumption. This is what led the media and entertainment industry to look to cloud solutions. AWS media solutions provide a complete ecosystem from creation to consumption, while driving better user viewing experiences.
How AWS Solves the Challenges of the Media and Entertainment Industry
Creation to Consumption All Over Cloud: On-Demand and Live Streaming
The drastic rise in consuming content on multiple devices has increased beyond a lot in the last few years. This trend has made entertainment giants create more personalized and consistent experiences across multi-channels and multi-devices. This necessitated media and entertainment industry to look for a dynamic model such as the Over the Top (OTT) model. The entertainment industry is innovating their models to match their customer requirements. Moreover the cost involved in making content (audio, video or text) from development to broadcasting is very costly.
AWS has been used by media giants to speed up this process. AWS comes with a full suit of flexible and secure cloud-based media solutions that improves the entire media operations right from content production to consumption- be it on-demand or live streaming. While ensuring the right content is served to the right users on any device, leading to greater customer satisfaction.
AWS flexible architecture has great computing capabilities to provide the entertainment industry an ecosystem that is completely automated for rendering and editing video content over the cloud. To handle and secure live streams through a combination of services such as Elemental MediaLive, Elemental MediaPackage and CloudFront. The service AWS Thinkbox is great for media content publishers. Thinkbox is a robust project management tool that provides complete operational control and transparency over the entire process.
Know What Your Audience Needs In Advance: Analytics and Trends
With the increase of digital and social channels, the Entertainment industry has introduced a robust environment for advertisers. To survive, the Entertainment industry needs to rethink how to keep audience attention and engage their audiences.
AWS comes with built-in Machine Learning (ML) service to study audience behavior and develop a behavioral map. With SageMaker, AWS can build, train, and deploy their ML model based on user requirements and goals.
With Amazon Kinesis Data Analytics, organizations can analyze the data in real-time and gain useful insights. This info can be used to study audience trends and based on this information can recommend content tailored to the audience. This technology can improve user experience, optimize supply chains, deliver value, and monetize the content better.
A cyber attack on Sony Pictures Entertainment in 2011 is considered to be one of the worst cyber attacks in the industry. This security breach cost Sony close to $100 million and put them in legal trouble after losing employee data. Sony paid $8 million to its employees. Because of this incident, the entire industry has started to take cyber security more seriously. AWS provides full stack cloud security to ensure data is secure while conducting live streaming or during video-on-demand. AWS also encrypts all traffic on AWS global and regional networks between AWS secured facilities.AWS comes with a proactive approach in inspecting and tracking all cloud deployments for any vulnerabilities. If any anomalous actions are detected in systems or services, a warning is sent out immediately. The AWS Trusted Advisor tool assists companies with real-time guidance and industry proven practices to stay secure.