The media industry is impacted by the massive consumption of data through multiple devices. This necessitated the media and entertainment industry to restrategize content creation, publishing, storage, distribution and consumption. This is what led the industry to look to cloud solutions. AWS media solutions provide a complete ecosystem from creation to consumption, while driving better user viewing experiences.
How AWS Solves Challenges of the Media and Entertainment Industry
On-Demand and Live Streaming on the Cloud
The drastic rise in consuming content on multiple devices has increased substantially in the last few years. This trend has forced entertainment giants to create more personalized and consistent experiences across multiple channels and devices. This necessitated the media and entertainment industry to look for a dynamic model like Over the Top (OTT). Moreover the cost involved in making content (audio or video) from development to broadcasting is expensive.
AWS has been used by media giants to speed up and reduce costs of this process. AWS comes with a full suit of flexible and secure cloud-based media solutions that improves the entire media operations right from content production to consumption- be it on-demand or live streaming. While ensuring the right content is served to the right users leading to greater customer satisfaction.
AWS' computing capabilities provide an ecosystem that is completely automated for rendering and editing video content over the cloud. The platform can handle and secure live streams through services such as Elemental MediaLive, Elemental MediaPackage and CloudFront. AWS Thinkbox is is a robust project management tool for content publishers that provides complete operational control.
Predict What Audiences Want: Analytics and Trends
With the increase of digital and social channels comes a robust environment for advertisers. To survive, the entertainment industry needs to rethink how to keep audiences' attention and engage their audiences.
AWS comes with built-in Machine Learning (ML) service to study audience behavior and develop a behavioral map. With SageMaker, AWS can build, train, and deploy their ML model based on user requirements and goals.
With Amazon Kinesis Data Analytics, organizations can analyze data in real-time and gain useful insights. This info can be used to study audience trends recommend tailored content. This technology can improve user experience, optimize supply chains, deliver value, and monetize the content better.
A cyber attack on Sony Pictures Entertainment in 2011 is considered to be one of the worst cyber attacks in the industry. This security breach cost Sony close to $100 million and put them in legal trouble. Because of this incident, the entire industry has started to take cyber security more seriously. AWS provides full stack cloud security to ensure data is secure while conducting live streaming or during video-on-demand. AWS also encrypts all traffic on AWS global and regional networks between AWS secured facilities.AWS comes with a proactive approach in inspecting and tracking all cloud deployments for any vulnerabilities. If any anomalous actions are detected in systems or services, a warning is sent out immediately. The AWS Trusted Advisor tool assists companies with real-time guidance and industry proven practices to stay secure.