There’s no question that a great mobile app for your company helps you stand out from your competitors. In 2018, it’s rare for people to not search on their mobile devices- they are a huge part of consumers’ and business’ daily routines. When you offer a mobile app that is user-friendly with all of the key services, it adds convenience to your consumers and takes your business to the next level. If your business is lacking a mobile app, here are five reasons mobile applications are beneficial to your company:
The Go-To Marketing Tool
A well established mobile app can double as a profitable marketing tool by easily integrating your social media feeds. With a single click, consumers can share your app across all of their social networks and boost your reach to various target markets. You can even incorporate discounts or coupon offers for those who share your app to maintain their loyalty.
- Inform users of new products and offers
- Sync users’ email and social media accounts
- Stand out from the competition
- Reach out to various demographics
Push notifications are another great marketing feature added to your app. Publishers can send them out at any time; users don’t have to be in the app or using a device to receive them. Push notifications can do almost anything; for example, they can get a user to take action, download a coupon, show latest sports scores or news updates, let users know about events, product sales, etc. Every mobile platform is push notification capable- Android, Fire OS, Windows, BlackBerry all have their own services. These notifications show as SMS text messages and mobile alerts, but only reach users who have installed your application.
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Provide More Value to Your Customers
The common goal is to increase your customer’s interaction with your business to promote sales, of course, but providing a level of value to your customers they can’t get anywhere is key. You want to enhance the best way to encourage customers to purchase your products. Business is all about reciprocation; you have to give to get. Create a loyalty program within your app to generate more consumers.
The more interaction you get with your products and business, the more “points” they collect that can potentially be used for deals on products they’ve been searching for.
Take Starbucks as a leading example; their mobile app not only benefits their company but also their customers; offering rewards solely to app subscribers. This motivates customers to buy their products, and up-sale by allowing customers to pay directly from their app.
Mobile Applications Make it Easier
On a global scale, one in every five people in the world has some type of smartphone or mobile device that connects to the internet. The world has gone global, and this means that one in every five people have access to your company’s website and information, any place and any time. With the vast majority of people having the world at their fingertips, quicker and easier access to everything is in high demand; making mobile searching easier, highlighting the importance of a mobile app for your business.
Expand Profits
It’s not rocket science; when customer satisfaction increases, sales generally do too. SalesForce found that 70 percent of buying experiences are influenced by how customers feel they’re being treated. Keep people interested and pleased with your products and services and your consumer demand will grow.
Having a website with a well-constructed design that adapts to any mobile device is great. It eliminates the necessity of having a “mobile” site to manage but launching a mobile application in addition to your active website, you’ll boost sales while enhancing the customer experience.
Mobile apps account for 52 percent of Domino’s Pizza online orders, and 35.4 perfect of Black Friday orders, according to Techcrunch.com. There’s no question that using a mobile app makes it easier and more exciting to shop, but also encourages consumers to make more purchases.
There are many reasons to consider getting a mobile app for your business and adopting a mobile app strategy to boost customer engagement and satisfaction. And with the proper structure, you can see how people interact with your app, average time a user spends on your app and your profits from every purchase. Mobile Applications for your business are indeed the way to go!
