There are thousands of software solutions being built every day. Some solve very specific issues, others can be applied universally. However, how can software companies share their new products and services and find their perfect customers? One excellent way to sell your digital product or service is through the AWS Private Marketplace that has a number of benefits to businesses and customers alike. Here's how Amazon Web Services (AWS) is a safe and effective way to sell and purchase software solutions.

Private Marketplaces allow AWS partners and resellers to create and manage product catalogs of approved AWS products to fulfill their customers’ needs. This channel creates private marketplace catalogs tailored to customer needs to manage their software environment. Additionally, software solutions and professional services from either Independent Software Vendor (ISV) or reseller can be added to a Private Marketplace catalog.

AWS Marketplace is an online shop or digital catalog by AWS for online buyers and sellers. It includes thousands of software listings from independent software vendors and offers security, networking, machine learning, storage, business intelligence, database, DevOps, Software-as-a-Service, and related professional services software. It also allows customers to find, test, buy, sell, and manage third-party software services and data that run on AWS. This helps customers build solutions for their businesses.

Source: AWS Marketplace 

Companies can use the AWS Marketplace to sell and buy software products that are AWS-approved. Amazon facilitates buyers and sellers in the Marketplace to verify their details, reliability, authenticity, ethics, and security measures. Through AWS user information, AWS controls the billing and payment options. With flexible pricing options and various deployment methods, AWS Marketplace simplifies software licensing and procurement.

Using AWS Marketplace, qualified AWS partners can market and sell their software products to AWS customers worldwide. AWS also maintains the records of billing, payment collection as well as reporting through user accounts. On one hand, AWS maintains billing records, payment collection and reports through user accounts, on the other hand, buyers and sellers use the AWS Management Console to access the products. AWS Marketplace includes product data that is available via AWS Data Exchange. 

What are the Benefits of AWS Private Marketplace?

• Improves Product Visibility
  Listing products in the AWS Marketplace provides excellent visibility as the products are available to a large community of AWS users who are looking for software products. The search tools of AWS Marketplace help organically expose relevant products to potential customers. Amazon Marketplace is a significant advantage for both sellers and buyers.

• Enhance Credibility
  AWS Marketplace manages the list of product and service vendors, so AWS customers can be confident about the software and service vendors listed on AWS Marketplace. A dedicated AWS team scans and reviews products before listing them in the AWS Marketplace. AWS-approved products build customer trust and confidence.

• Easy Billing and Deployment
  AWS Marketplace takes care of all the billing and the deployment of products sold and provides a monthly payment to the vendors. AWS Marketplace helps vendors avoid problems, inconveniences, and costs associated with the entire billing and payment process. Customers also experience an easy billing process.

• Free Trials 
  Through AWS Marketplace, the companies that leverage services and products for hourly-based pricing can offer built-in trials to their customers. This not only helps customers choose the services they need but also allows companies to provide trials to the customers without having to develop their infrastructure. 

• Flexible Pricing
  The products and services sold as Amazon Machine Images (AMIs) through AWS Marketplace can be billed on an hourly or monthly basis. This is one of the most significant benefits of using AWS Marketplace. It allows billing in one place, and the product vendors do not need to develop a dedicated billing infrastructure. 

• Flexible Annual Subscriptions
  Amazon Marketplace offers a new annual subscription payment model. The yearly subscription is automatic, easy-to-use, and allows enterprises to offer great discounts to long-term customers and receive more revenue upfront.

• Delivery and Tracking Reports
  AWS Marketplace has a robust mechanism that ensures only the employees of an enterprise subscribed to the listed products of a vendor can use the services. Amazon Marketplace provides automatically generated reports to share the subscribed customer's information. The error-free mechanism ensures vendors can deliver services successfully while maintaining the security of the customers.