The world has gone mobile, it is said that one in every five people in the world has some type of smartphone that can connect to the internet. This means that one in every five people can have access to your company’s website and information on the go at nearly any time and any place.
With this shift to the vast majority of people having the world literally at their fingertips, more and more people are expecting quicker and easier access to everything; this is why your company needs a mobile application.
Back in 2012 people spent $25 billion on purchases made from phones and tablets. Since then, that number has only continued to grow, today it is estimated that a staggering $87 billion will be made from transactions made over smartphones and tablets. But why? Why are people gravitating towards using smartphones and tablets to make major transactions? The answer is simple: mobile applications make it easier.
Imagine, you are traveling to a major business meeting halfway around the world and your timing is crucial. How can a mobile app help you and better yet, help business provide a better experience?
Choosing the flight... because it gave you just enough time to get settled into your hotel and get a bite to eat before your meeting. Despite arriving at the airport with time to spare you find that your gate is packed with people.
Flight delays... minutes later a voice comes over the intercom announcing that your flight has been canceled due to insufficient staff, the voice then prompts all passengers to visit the front desk to reschedule their flights to a later time.
Everyone then rushes the front desk and in a matter of minutes the queue has grown out of the gate and into the hall. You don’t want to be bothered waiting hours to be served and you are on a time-crunch, so you go to the airline’s website to reschedule your flight.
The airline does not have an app and their site has not been mobile optimized, so you attempt to navigate their website on your phone—having to zoom in and zoom out—scrolling from left to right, up and down. You will eventually get your flight rescheduled, but it wastes precious time, and grates on your nerves. Time is lost, you spent more than expected, and you're simply not a happy camper.
With a mobile application, you make it easier for the customer to navigate your site, thus they are more likely to have a positive experience with your brand, making them more likely to use your company for their future needs.
When downloaded, your mobile app will be a fixture on their screen, encouraging them to have more long-term meaningful engagements with your brand.
Mobile applications have opened a new world full of business opportunities. With a mobile application your company can be in the back pocket of your customer every minute of every day.
BONUS: Developing mobile apps is no longer limited to the customer experience. Your business operations, sales, manufacturing, HR, IT, and more can all be managed via a business app.
