Enterprise mobility is one of the most important transformations a company can make in today's digital age. To achieve enterprise mobility, companies need to adopt a mobile-first approach. AWS offers essential infrastructure and service tools for SaaS products that can facilitate end-to-end mobile application development.
Why SaaS Companies Should Have Mobile Apps
Go to Market Strategy
The worldwide SaaS market is advancing at 27.9% CAGR between 2015 and 2022 and is expected to reach US$164.29 by the end of 2022"
To expedite Go To Market plans, a mobile app is an effective method that is both cost efficient and impactful. Mobile apps help to target the right audience and fulfill their needs.
Customer satisfaction depends a lot on the quality of user experience. User experience is a blend of user expectations, emotions, and sentiments of the app's performance.
Scale Digital Channels
Mobile applications have become a more obvious choice for the users over web portals. A mobile-first approach has become a business priority in the digital transformation age and helps scale digital channels.
Real-time analytics help business plan the future of a product in more than one dimension – end-user behaviors, feature prioritization, support system enhancements, and SWOT reports.
Mobile apps are the best way to achieve customer engagement. Many mobile app features – notifications, mobile dashboards, reports, location-based services, maps, etc. let customers access your business in many valuable ways.
How AWS Mobile Capabilities Enable SaaS Product Development
Although some architectural challenges do exist in SaaS adoption, enterprises are deploying SaaS models to deliver enterprise solutions more rapidly and efficiently over the cloud.
AWS functions as a SaaS service provider with complete solutions that are run and managed by AWS. Businesses don't have to worry about issues like how to maintain the service or essential infrastructure and instead focus on innovation and business logic.
Mobile Backend-As-A-Service (MBAAS), is one of the most powerful services created by AWS. With MBAAS, businesses can deploy mobile apps faster and cheaper than ever with the same security and scalability as traditional methods. Developers have enterprise-grade features while maintaining enterprise compliance and standards.
SaaS mobile apps are recognized for their availability, security, analytics, robustness and support systems. They are a perfect model for governing operations using a mobile app. SaaS apps also include all the necessary needs for user management.