V-Soft's Corporate Headquarters

101 Bullitt Lane, Suite #205
Louisville, KY 40222

TOLL FREE: 844.425.8425
FAX: 502.412.5869

Denver, Colorado

6400 South Fiddlers Green Circle Suite #1150
Greenwood Village, CO 80111

TOLL FREE: 844.425.8425

Chicago, Illinois

208 N. Green Street, #302, Chicago, IL 60607

TOLL FREE: 844.425.8425

Madison, Wisconsin

2810 Crossroads Drive, Ste. 4000
Madison, WI 53718

TOLL FREE: 844.425.8425

Atlanta, Georgia

1255 Peachtree Parkway Suite #4201
Cumming, GA 30041

TOLL FREE: 844.425.8425

Cincinnati, Ohio

Spectrum Office Tower 11260
Chester Road Suite 350
Cincinnati, OH 45246

Phone: 513.771.0050

Raritan, New Jersey

216 Route 206 Suite 22 Hillsborough Raritan, NJ 08844

Phone: 513.771.0050

Toronto, Canada

1 St. Clair Ave W Suite #902, Toronto, Ontario, M4V 1K6

Phone: 416.663.0900

Hyderabad, India

Incor 9, 3rd Floor, Kavuri Hills
Madhapur, Hyderabad – 500033 India

PHONE: 040-48482789

Noida, India

H-110 - Sector 63 ,
NOIDA , Gautham Budh Nagar ,
UP – 201301

Improving Multi-Channel Communication with Amazon Pinpoint

Happy Female Customer looking at her phone on purchasing recommendations

With customers engaging with various channels and devices, customers expect businesses to communicate with them in a more personalized way. The challenge for businesses is to design a strategy specific to each channel, as each messaging platform has a different style. AWS Pinpoint is an effective communication service that enables businesses to communicate to different audiences across different channels.

What is Amazon Pinpoint?

The Amazon Pinpoint service is an easy to set up and easy to use, flexible platform for businesses to connect and engage with customers on many different platforms. Marketers can conduct communication through push notifications, emails, SMS, and voice messages. Using Pinpoint, businesses can categorize marketing campaigns based on the audience to make sure that the content is appropriate to that channel and generate personalized experiences. The campaign's performance can be thoroughly monitored using the analytics in the Amazon Pinpoint console with defined metrics.

Workflow of Amazon Pinpoint

Figure: Workflow of Amazon Pinpoint

Benefits of Amazon Pinpoint

Plot User Journey Accurately

Pinpoint considers the user journey as a personalized and multi-step engagement process. The customer journey can be created using a graphical editor, which begins by choosing the type of segment. The segment defines the type of customers who will take part in the overall journey. Based on the segment, appropriate customer engagement activities like email and message, are scheduled. The user journey can be reviewed prior to publishing. The user journey workflow activities are completely automated. Businesses can send tailored messages based on behaviors and activities. This way businesses can plot customer personas and plan respective actions efficiently.

Personalize Marketing Campaigns

Amazon Pinpoint provides various tools to run multiple and high-volume marketing campaigns or different communication use cases. One can create, organize, and run campaigns specific to a segment of customers in the AWS Pinpoint console effortlessly. The audience segment can be either dynamic or imported. The dynamic segments can modify attributes. Imported segments are built outside Pinpoint in CSV or JSON format and uploaded into Amazon S3 which can be utilized by Pinpoint.

Campaign Creation Process

Figure: Campaign Creation Process

Pinpoint campaigns utilize machine learning capabilities using Amazon SageMaker. Businesses can build and train models to forecast purchasing behavior, and use this data to run campaigns intelligently. 

Improve Customer Engagement with Analytics

It is important to analyze dynamic customer usage trends to improve customer engagement and deliver better user experience. To achieve this, Amazon Pinpoint analytics helps businesses constantly evaluate and re-strategize targeted campaigns dynamically to increase user engagement across each communication channel. Sending numerous, or inappropriate messages can annoy users and result in losing customers.

Using Amazon Pinpoint APIs, campaigns (messages or notifications) can be executed across various communication channels. The built-in Pinpoint analytics allows businesses to track the reach of the campaign, customer engagement, monetization, and its impact on business goals. Metrics from message delivery results to campaign data (like open rate, messages read, messages marked spam) help understand the success of your communications. Amazon Pinpoint analytics allows users to update customer lists based on previous campaign results and retarget upcoming campaigns.

Amazon Pinpoint Analytics Dashboard

Figure: Amazon Pinpoint Analytics Dashboard

Available Across Different Regions

The global AWS cloud infrastructure is vast with 77 Availability Zones in 24 geographic regions and around 190 countries. The vast number of Availability Zones enable AWS Pinpoint to provide services efficiently and without interruption or latency.New call-to-action

Topics: AWS Cloud, AWS, AWS Pinpoint

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