---
title: The Secret to Making Your BI Software Smarter
description: Business Intelligence Integration with Artificial Intelligence can be a game-changer for businesses to make more informed decisions and predictions.
image: https://blog.vsoftconsulting.com/hubfs/Graphs-and-Growth-Statistics_1196-x-2100.jpg
---

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  ---
  
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✕

- What We Do
  
  ###### ENTERPRISE INTELLIGENCE
  
    - [AI & Process Intelligence](https://www.vsoftconsulting.com/expertise/ai-process-intelligence/)
    - [Data & Analytics](https://www.vsoftconsulting.com/expertise/data-analytics/)
    - [Enterprise Integrations](https://www.vsoftconsulting.com/expertise/enterprise-integrations/)

  ###### OPERATIONAL ORCHESTRATION
  
    - [ServiceNow Ecosystem](https://www.vsoftconsulting.com/expertise/servicenow/)
    - [Salesforce Solutions](https://www.vsoftconsulting.com/expertise/salesforce/)
    - [App Engineering](https://www.vsoftconsulting.com/expertise/application-engineering/)

  ###### RESILIENT INFRASTRUCTURE
  
    - [Enterprise Connectivity](https://www.vsoftconsulting.com/expertise/enterprise-connectivity/)
    - [Electronic Security & AV](https://www.vsoftconsulting.com/expertise/electronic-security-av/)
    - [Managed IT Systems](https://www.vsoftconsulting.com/expertise/managed-it-systems/)

  ###### TALENT & CAPACITY
  
    - [Managed Talent Pods](https://www.vsoftconsulting.com/expertise/managed-talent-pods/)
    - [Specialized Tech Staffing](https://www.vsoftconsulting.com/expertise/specialized-tech-staffing/)
    - [Workforce Advisory](https://www.vsoftconsulting.com/expertise/workforce-advisory/)
- Who We Are
  
  ###### Company
  
    - [About](https://www.vsoftconsulting.com/about/)
    - [Diversity](https://www.vsoftconsulting.com/diversity/)
    - [News](https://www.vsoftconsulting.com/v-soft-consulting-acquires-logisolve/)
    - [Partnerships](https://www.vsoftconsulting.com/partnerships/)
    - President’s corner
    - [Locations](https://www.vsoftconsulting.com/locations/)
    - [Careers](https://www.vsoftconsulting.com/careers/)
    - [Contact Us](https://www.vsoftconsulting.com/contact/)

  ###### Locations
  
    - [Louisville, KY](https://www.vsoftconsulting.com/louisville/)
    - [Denver, Co](https://www.vsoftconsulting.com/denver/)
    - [Chicago, IL](https://www.vsoftconsulting.com/chicago/)
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    - [Atlanta, GA](https://www.vsoftconsulting.com/atlanta/)
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    - [Toronto, CA](https://www.vsoftconsulting.com/toronto/)
    - [Hyderabad, IN](https://www.vsoftconsulting.com/hyderabad/)
    - [Noida, IN](https://www.vsoftconsulting.com/noida/)
- Technologies
  
  ###### Technologies
  
    - [Salesforce](https://www.vsoftconsulting.com/expertise/salesforce/)
    - [ServiceNow](https://www.vsoftconsulting.com/expertise/servicenow/)
    - [Databricks](https://www.vsoftconsulting.com/technologies/databricks/)
    - [Snowflake](https://www.vsoftconsulting.com/technologies/snowflake/)
    - [Mulesoft](https://www.vsoftconsulting.com/technologies/mulesoft/)
    - [UiPath](https://www.vsoftconsulting.com/technologies/uipath/)
    - [Blue Prism](https://www.vsoftconsulting.com/technologies/blueprism/)
- More
  
  ###### Resources
  
    - [Blogs](https://blog.vsoftconsulting.com/blog)
    - [Press Releases](https://www.vsoftconsulting.com/v-soft-consulting-acquires-logisolve/)
    - [Knowledgebase](https://www.vsoftconsulting.com/knowledgebase/)

[Talk to a Human](https://www.vsoftconsulting.com/contact/)

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BLOG

# The Secret to Making Your BI Software Smarter

December 17, 2020

 *Charan Sai Dasagrandhi*

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Enterprise data is growing dramatically; billions of records are being added to enterprise databanks everyday. Choosing the right strategy to gather and display this data, is one of the biggest problems enterprises face. This is where Business Intelligence (BI) comes in. However, BI technology can't make intelligent decisions based on that data. I**ntegrating Artificial Intelligence (AI) with Business Intelligence can enhance your data strategy to make smart business decisions.** 

## How AI Improves Business Intelligence

Businesses are adopting various solutions including apps, processes and other tools, where large amounts of data is gathered and stored in a company database. [Business Intelligence tools](https://blog.vsoftconsulting.com/blog/why-is-business-intelligence-a-game-changer-for-your-business) convert that data into understandable formats such as graphs and dashboards and can generate a roadmap to help managers stay in line with their goals.

Business Intelligence dashboards provide in-depth analytics but BI tools fall short in providing inferences from these analytics to drive business decisions. Here is where AI comes in. 

According to [CIO Magazine,](https://www.cio.com/article/2439504/business-intelligence-definition-and-solutions.html) "Business intelligence is *descriptive,* telling you what's happening *now* and what happened *in the past* to get us to that state." BI is not a predictive tool and cannot make decisions on its own.

AI applications can take this data and predict trends and suggest actions to take. Business leaders can make decisions based on the AI insights and calculate the ROI of these decisions. Without AI, businesses would have to employ a number of data scientists to get the same predictions and intelligence out of the BI data, which is time consuming and costly.

## Using AI to Reduce Data Bias

Even though we have tools in place to generate data insights, the data sourced from BI tools can still be biased. If data is biased, an organization's decision-making will be misled.

To cleanse data and avoid [data bias](https://blog.vsoftconsulting.com/blog/is-your-data-biased), AI-based data governance tools can be implemented. Businesses can be proactive and strategic with data sourced from multiple areas. Based on metrics, data cleansing models can be trained with machine learning algorithms to screen and cleanse data. AI solves the data bias problem for BI tools.

## Adding NLP to Analyze Customer Data

Another application of AI in BI is using a [Natural Language Processing (NLP) Engine](https://blog.vsoftconsulting.com/blog/which-nlp-engine-to-use-in-chatbot-development) to enhance data coming from customer service management tools. These BI tools with NLP interfaces can gather user interaction data and analyze it to develop a behavioral map and other visualizations for each customer. Based on this data, customer interactions can be customized and customer experience can be improved.

## Conclusion

To be successful with BI and AI integration, it is necessary for organizations to understand and define how they want AI to be applied to solve their specific problems and reach their specific goals.

[![New call-to-action](https://no-cache.hubspot.com/cta/default/1629777/eb63a0f3-14b7-4242-829d-e8888031264f.png)](https://cta-redirect.hubspot.com/cta/redirect/1629777/eb63a0f3-14b7-4242-829d-e8888031264f)

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chatbots](https://blog.vsoftconsulting.com/blog/topic/ai-chatbots) [Awards](https://blog.vsoftconsulting.com/blog/topic/awards) [GRC](https://blog.vsoftconsulting.com/blog/topic/grc) [HR Onboarding Automation](https://blog.vsoftconsulting.com/blog/topic/hr-onboarding-automation) [IT Jobs](https://blog.vsoftconsulting.com/blog/topic/it-jobs) [IT Service Management](https://blog.vsoftconsulting.com/blog/topic/it-service-management) [Information Technology](https://blog.vsoftconsulting.com/blog/topic/information-technology) [Internet of Things](https://blog.vsoftconsulting.com/blog/topic/internet-of-things) [Performance Analytics](https://blog.vsoftconsulting.com/blog/topic/performance-analytics) [ServiceNow PA](https://blog.vsoftconsulting.com/blog/topic/servicenow-pa) [ServiceNow SecOps](https://blog.vsoftconsulting.com/blog/topic/servicenow-secops) [ServiceNow Update](https://blog.vsoftconsulting.com/blog/topic/servicenow-update) [Software Developer](https://blog.vsoftconsulting.com/blog/topic/software-developer) [V-Soft Family](https://blog.vsoftconsulting.com/blog/topic/v-soft-family) [servicenow implmentation](https://blog.vsoftconsulting.com/blog/topic/servicenow-implmentation) [API Testing](https://blog.vsoftconsulting.com/blog/topic/api-testing) [AWS Mobile Solutions](https://blog.vsoftconsulting.com/blog/topic/aws-mobile-solutions) [Automation Software](https://blog.vsoftconsulting.com/blog/topic/automation-software) [Business Intelligence](https://blog.vsoftconsulting.com/blog/topic/business-intelligence) [Chatbotdevelopment](https://blog.vsoftconsulting.com/blog/topic/chatbotdevelopment) [Cloud Management](https://blog.vsoftconsulting.com/blog/topic/cloud-management) [Cloud migration](https://blog.vsoftconsulting.com/blog/topic/cloud-migration) [Computer](https://blog.vsoftconsulting.com/blog/topic/computer) [Continious Integration](https://blog.vsoftconsulting.com/blog/topic/continious-integration) [Covid-19](https://blog.vsoftconsulting.com/blog/topic/covid-19) [Custom Application Development](https://blog.vsoftconsulting.com/blog/topic/custom-application-development) [Cybersecurity Threat Intelligence](https://blog.vsoftconsulting.com/blog/topic/cybersecurity-threat-intelligence) [Deep Learning](https://blog.vsoftconsulting.com/blog/topic/deep-learning) [Employer](https://blog.vsoftconsulting.com/blog/topic/employer) [Golf Scramble](https://blog.vsoftconsulting.com/blog/topic/golf-scramble) [HR](https://blog.vsoftconsulting.com/blog/topic/hr) [Health Care Industry](https://blog.vsoftconsulting.com/blog/topic/health-care-industry) [Higher Education](https://blog.vsoftconsulting.com/blog/topic/higher-education) [IT Job Seekers](https://blog.vsoftconsulting.com/blog/topic/it-job-seekers) [IT in Healthcare](https://blog.vsoftconsulting.com/blog/topic/it-in-healthcare) [ITOM](https://blog.vsoftconsulting.com/blog/topic/itom) [Knowledge17](https://blog.vsoftconsulting.com/blog/topic/knowledge17) [Knowledge19](https://blog.vsoftconsulting.com/blog/topic/knowledge19) [Mule 4](https://blog.vsoftconsulting.com/blog/topic/mule-4) [NLP](https://blog.vsoftconsulting.com/blog/topic/nlp) [Process Mining](https://blog.vsoftconsulting.com/blog/topic/process-mining) [Selenium](https://blog.vsoftconsulting.com/blog/topic/selenium) [Selenium Testing Tool](https://blog.vsoftconsulting.com/blog/topic/selenium-testing-tool) [ServiceNow Madrid](https://blog.vsoftconsulting.com/blog/topic/servicenow-madrid) [ServiceNow Security](https://blog.vsoftconsulting.com/blog/topic/servicenow-security) [Tech Company](https://blog.vsoftconsulting.com/blog/topic/tech-company) [Tech Trends](https://blog.vsoftconsulting.com/blog/topic/tech-trends) [Technology in Healthcare](https://blog.vsoftconsulting.com/blog/topic/technology-in-healthcare) [data](https://blog.vsoftconsulting.com/blog/topic/data) [AI Operations](https://blog.vsoftconsulting.com/blog/topic/ai-operations) [AI for Manufacturing](https://blog.vsoftconsulting.com/blog/topic/ai-for-manufacturing) [AI for business](https://blog.vsoftconsulting.com/blog/topic/ai-for-business) [AI in Healthcare](https://blog.vsoftconsulting.com/blog/topic/ai-in-healthcare) [AI in Oil and Gas](https://blog.vsoftconsulting.com/blog/topic/ai-in-oil-and-gas) [AI innovations](https://blog.vsoftconsulting.com/blog/topic/ai-innovations) [Augmented Reality](https://blog.vsoftconsulting.com/blog/topic/augmented-reality) [Automation By Any Means](https://blog.vsoftconsulting.com/blog/topic/automation-by-any-means) [Big Data Analytics](https://blog.vsoftconsulting.com/blog/topic/big-data-analytics) [Blockchain](https://blog.vsoftconsulting.com/blog/topic/blockchain) [Blog](https://blog.vsoftconsulting.com/blog/topic/blog) [Cloud Connectivity](https://blog.vsoftconsulting.com/blog/topic/cloud-connectivity) [Data Governance](https://blog.vsoftconsulting.com/blog/topic/data-governance) [Dell Boomi](https://blog.vsoftconsulting.com/blog/topic/dell-boomi) [Digital workplace](https://blog.vsoftconsulting.com/blog/topic/digital-workplace) [Enterprise Chatbots](https://blog.vsoftconsulting.com/blog/topic/enterprise-chatbots) [Enterprise Mobility](https://blog.vsoftconsulting.com/blog/topic/enterprise-mobility) [Event Apps](https://blog.vsoftconsulting.com/blog/topic/event-apps) [Finance And Accounting](https://blog.vsoftconsulting.com/blog/topic/finance-and-accounting) [Financial Services](https://blog.vsoftconsulting.com/blog/topic/financial-services) [HR Service Delivery](https://blog.vsoftconsulting.com/blog/topic/hr-service-delivery) [Human Resources](https://blog.vsoftconsulting.com/blog/topic/human-resources) [Hybrid Cloud Computing](https://blog.vsoftconsulting.com/blog/topic/hybrid-cloud-computing) [Hyper Automation](https://blog.vsoftconsulting.com/blog/topic/hyper-automation) [IT Cost reduction](https://blog.vsoftconsulting.com/blog/topic/it-cost-reduction) [ITSM Implementation](https://blog.vsoftconsulting.com/blog/topic/itsm-implementation) [Insurance](https://blog.vsoftconsulting.com/blog/topic/insurance) [IoT application](https://blog.vsoftconsulting.com/blog/topic/iot-application) [IoT transformation](https://blog.vsoftconsulting.com/blog/topic/iot-transformation) [Knowledge16](https://blog.vsoftconsulting.com/blog/topic/knowledge16) [Legacy Modernization](https://blog.vsoftconsulting.com/blog/topic/legacy-modernization) [Metaverse](https://blog.vsoftconsulting.com/blog/topic/metaverse) [Microsoft](https://blog.vsoftconsulting.com/blog/topic/microsoft) [Mule 3](https://blog.vsoftconsulting.com/blog/topic/mule-3) [Project Management](https://blog.vsoftconsulting.com/blog/topic/project-management) [Quality Assurance](https://blog.vsoftconsulting.com/blog/topic/quality-assurance) [Ransomware](https://blog.vsoftconsulting.com/blog/topic/ransomware) [Retail Industry](https://blog.vsoftconsulting.com/blog/topic/retail-industry) [ServiceNow ITSM integration](https://blog.vsoftconsulting.com/blog/topic/servicenow-itsm-integration) [ServiceNow London](https://blog.vsoftconsulting.com/blog/topic/servicenow-london) [ServiceNow Mobile app](https://blog.vsoftconsulting.com/blog/topic/servicenow-mobile-app) [Staffing Company](https://blog.vsoftconsulting.com/blog/topic/staffing-company) [Test Automation](https://blog.vsoftconsulting.com/blog/topic/test-automation) [Testing](https://blog.vsoftconsulting.com/blog/topic/testing) [Thermal Cameras](https://blog.vsoftconsulting.com/blog/topic/thermal-cameras) [UiPath](https://blog.vsoftconsulting.com/blog/topic/uipath) [AI for Restaurants](https://blog.vsoftconsulting.com/blog/topic/ai-for-restaurants) [AI in Office Automation](https://blog.vsoftconsulting.com/blog/topic/ai-in-office-automation) [AWS Cloud Adoption Framework](https://blog.vsoftconsulting.com/blog/topic/aws-cloud-adoption-framework) [AWS DynamoDB](https://blog.vsoftconsulting.com/blog/topic/aws-dynamodb) [AWS Lambda](https://blog.vsoftconsulting.com/blog/topic/aws-lambda) [Agent Intelligence](https://blog.vsoftconsulting.com/blog/topic/agent-intelligence) [Azure](https://blog.vsoftconsulting.com/blog/topic/azure) [BYOD](https://blog.vsoftconsulting.com/blog/topic/byod) [Back to Work Strategy](https://blog.vsoftconsulting.com/blog/topic/back-to-work-strategy) [Business IT Solutions](https://blog.vsoftconsulting.com/blog/topic/business-it-solutions) [Business Mobile Applications](https://blog.vsoftconsulting.com/blog/topic/business-mobile-applications) [Business Processes Automation](https://blog.vsoftconsulting.com/blog/topic/business-processes-automation) [CRM](https://blog.vsoftconsulting.com/blog/topic/crm) [Chatbot Development](https://blog.vsoftconsulting.com/blog/topic/chatbot-development) [Cloud Optimization](https://blog.vsoftconsulting.com/blog/topic/cloud-optimization) [Data Integration](https://blog.vsoftconsulting.com/blog/topic/data-integration) [Data Visualization](https://blog.vsoftconsulting.com/blog/topic/data-visualization) [Data and Analytics](https://blog.vsoftconsulting.com/blog/topic/data-and-analytics) [Data visualization and Analytics](https://blog.vsoftconsulting.com/blog/topic/data-visualization-and-analytics) [Denver](https://blog.vsoftconsulting.com/blog/topic/denver) [DevOps](https://blog.vsoftconsulting.com/blog/topic/devops) [Digital Business](https://blog.vsoftconsulting.com/blog/topic/digital-business) [Disaster Management](https://blog.vsoftconsulting.com/blog/topic/disaster-management) [Field Service Automation](https://blog.vsoftconsulting.com/blog/topic/field-service-automation) [Field Service Management](https://blog.vsoftconsulting.com/blog/topic/field-service-management) [GSA](https://blog.vsoftconsulting.com/blog/topic/gsa) [Government](https://blog.vsoftconsulting.com/blog/topic/government) [Government 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in Manufacturing](https://blog.vsoftconsulting.com/blog/topic/iot-in-manufacturing) [Legacy Migration](https://blog.vsoftconsulting.com/blog/topic/legacy-migration) [Mist](https://blog.vsoftconsulting.com/blog/topic/mist) [Mobile App Testing](https://blog.vsoftconsulting.com/blog/topic/mobile-app-testing) [Mobile Web](https://blog.vsoftconsulting.com/blog/topic/mobile-web) [Native Applications](https://blog.vsoftconsulting.com/blog/topic/native-applications) [News](https://blog.vsoftconsulting.com/blog/topic/news) [Oil and Gas Industry](https://blog.vsoftconsulting.com/blog/topic/oil-and-gas-industry) [Onboarding](https://blog.vsoftconsulting.com/blog/topic/onboarding) [Onboarding Automation](https://blog.vsoftconsulting.com/blog/topic/onboarding-automation) [PPM](https://blog.vsoftconsulting.com/blog/topic/ppm) [Parsec ServiceNow](https://blog.vsoftconsulting.com/blog/topic/parsec-servicenow) [Progressive Web Apps](https://blog.vsoftconsulting.com/blog/topic/progressive-web-apps) [Quebec Release New features](https://blog.vsoftconsulting.com/blog/topic/quebec-release-new-features) [RCDD](https://blog.vsoftconsulting.com/blog/topic/rcdd) [RESTAPI](https://blog.vsoftconsulting.com/blog/topic/restapi) [RPA Provider](https://blog.vsoftconsulting.com/blog/topic/rpa-provider) [RPA in Finance and accounting](https://blog.vsoftconsulting.com/blog/topic/rpa-in-finance-and-accounting) [RPA vendor](https://blog.vsoftconsulting.com/blog/topic/rpa-vendor) [Recruiting](https://blog.vsoftconsulting.com/blog/topic/recruiting) [SaaS Cloud Platform](https://blog.vsoftconsulting.com/blog/topic/saas-cloud-platform) [ServiceNow AI search](https://blog.vsoftconsulting.com/blog/topic/servicenow-ai-search) [ServiceNow AIOps](https://blog.vsoftconsulting.com/blog/topic/servicenow-aiops) [ServiceNow ITAM](https://blog.vsoftconsulting.com/blog/topic/servicenow-itam) [ServiceNow ITBM](https://blog.vsoftconsulting.com/blog/topic/servicenow-itbm) [ServiceNow Implementation Services](https://blog.vsoftconsulting.com/blog/topic/servicenow-implementation-services) [ServiceNow IntegrationHub](https://blog.vsoftconsulting.com/blog/topic/servicenow-integrationhub) [ServiceNow Performance Analytics](https://blog.vsoftconsulting.com/blog/topic/servicenow-performance-analytics)

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#### Company

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- [Careers](https://www.vsoftconsulting.com/careers/)
- [Diversity & Inclusion](https://www.vsoftconsulting.com/diversity/)
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#### Services

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#### Industries

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#### Insights

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- [Blogs](https://blog.vsoftconsulting.com/blog)
- [Case Studies](https://www.vsoftconsulting.com/case-study/)
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