Look around you right now. Count the number of people with their heads buried in their electronic devices. Do you wonder what they are viewing? Would you like them to be browsing your site?
Over the years advancement in mobile technology has grown immensely. Think about it, we went from lugging around chunky flip phones and sitting behind bulky computers, to adopting the sleek and multi-functional smart technology of today. Today, it is estimated that one in every five people in the world own smart technology.
With all of the capabilities of a smartphone, one in particular changed the definition of the mobile phone forever – the Internet. Each and every smartphone has the ability to connect to the World Wide Web from almost any corner of the map. This capability opens many doors for organizations. They are able to find, create, and make instant updates to their webpages to keep their audiences interested and engaged. How do they do this? Through mobile applications. Organizations are realizing the value and strategic advantage of having mobile-enabled applications for their audience to view and use.
Web optimized mobile applications are basically an optimized experience for smartphones that take the user to specific internet sites that are formatted to fit a mobile phone screen and capabilities. In some cases it is the same site, but the code on the page adapts itself to the mobile layout (if designed with this in mind). If you are reading this on a smartphone you probably used a mobile web browser to access this website.
Native mobile applications, on the other hand, are applications designed for a specific purpose and downloaded from an online “app store.” These apps generally have better integration with the phone and the phones capabilities (namely the GPS location services, camera, contact list, accelerometer, etc.) for a richer user experience. These applications are created for a target user or internal enterprise audience and are frequently tied into other (often multiple) back-end applications and databases. These integrations often allow the user to control and view reports and metrics and various aspects of the organization.
Here at V-Soft Consulting, we are able to provide a full suite of mobile development services, including consulting and user experience design, development, and implementation as well as ongoing support and maintenance. In addition, we can develop the application as a web based mobile solution, a native app or both, depending on your organization’s needs.
For more information about our solutions, please contact us at 502-425-8425 or email at business-solutions@vsoftconsulting.com.