With advancements in technology customers are getting accustomed to enhanced experiences. Businesses must strive to keep up with expectations to stay competitive, but it is a challenging task to keep up with modern customer service requirements. ServiceNow's Customer Service Management (CSM) solution can help your organization boost your customer service to meet with the modern customers experience. In this blog we will discuss how to implement and optimize ServiceNow CSM solutions to get the best out of the product.
What is ServiceNow CSM?
ServiceNow Customer Service Management helps enterprises automate the service delivery process and take their customer service to completely new heights. Driven by AI-powered self-service options, the platform helps organizations respond to customers' requests or issues promptly, reducing operational costs and improving productivity and customer experiences.
ServiceNow CSM Implementation Best Practices
Provide Omnichannel Support
The Omnichannel Support is an excellent feature that allows your customers to communicate with you anytime, anywhere, and on any device via email, phone, chat, social media, or mobile. Based on capacity, talents, and the specifics of the case, omnichannel advanced job assignment automatically sends customer cases to the most qualified agent.
Integrate ServiceNow CSM with Marketing and Sales
Marketing and Sales are two key departments where your clients already hear from you on a regular basis. Marketing communicates with your consumers through channels like social media and email, while the Sales teams are more direct and speak with customers on the phone. You must be aware of, and track, the way Sales and Marketing interact with your consumers to provide efficient customer service. Connecting all your Marketing and Sales channels to yourServiceNow CSM platform is the first step in this process. This allows you to utilize insights to help guide future Marketing and Sales initiatives when you have a comprehensive understanding of all the major channels you use to interact with your consumers.
Ensure Enterprise-Wide Communication
You want to bring on as many of your service units as you can, in addition to integrating Marketing and Sales with CSM. Engineering, IT, Field Services, Operations, R&D, and Finance are just a few of the departments included. Additionally, each of these divisions' ability to provide customers with knowledge and information plays a crucial role in enhancing your customer's experience. Many organizations depend on customer service representatives to figure out how to build the necessary connections on their own, which often results in the customer’s connection with these departments to be sporadic and one-off. ServiceNow CSM was created specifically to speed up the development of a networked, customer-focused ecosystem in which every department collaborates to methodically address customer issues and enhance the overall customer experience.
Look for Qualitative Metrics
Metrics like first response time and issue resolution rate are frequently used by management teams to gauge the success of customer service. The quality of the customer engagement experience is not reflected in these efficiency measures, even though they are significant. Organizations should think about extending success measures beyond the initial figures and focusing more on interactions with customer quality representatives. Implementing an emotional intelligence scale to gauge a help desk's capacity to project a good persona on consumers is one example of the qualitative measures that could be used.
Further, aligning these metrics with your strategic business goals is essential for successful customer service. It's crucial that you link your metrics for measuring customer service success to corporate objectives since good customer service may support and advance strategic company goals. Every Customer Service indicator should be linked to a specific objective, such as increasing customer retention, or enhancing customer engagement.
Proactively Monitor for Issues
Be proactive in spotting potential problems and warning your customers about them. Agents with access to real-time operational health of customers' products and services can be alerted to potential problems before consumers are even aware of them. Send preemptive alerts exclusively to customers who may be impacted, informing them of a fix when it becomes available and sparing them the need to contact customer support.
Empower Customers with Self-Service
Give your consumers quick, personalized self-service. The Customer Support Portal providing a customizable online service experience, conversational responses from a chatbot, knowledge base articles, and an online community of peers and experts are just a few of the self-service possibilities that Customer Service Management offers your customers.
Plan with Implementation Roadmap
Organizations now have a wider range of options for tying up, improving, and automating customer service procedures thanks to the platform. To fully utilize the possibilities of the platform, IT teams must know how to prioritize which elements to build and when to do it.
An implementation strategy for ServiceNow CSM will help management bring all competing priorities together around a broad vision of how CSM can enhance the customer service experience. Employees will benefit from this migration by better understanding which CSM initiatives to prioritize and for what reason they are being prioritized. The possibility that everyone will support the organization's long-term Customer Service Management implementation goals rises with a better awareness of project urgency.
Conclusion
Efficient request management and improved customer experiences are two core benefits of the implementation. ServiceNow CSM features, such as self-service, process visibility, and workflow optimization, help you scale your customer service delivery.
V-Soft's ServiceNow consultants, with ServiceNow CSM certifications and best practices, create the best ServiceNow implementation plan and transform the way you deliver services to customers. To know more, contact us.
